In a landmark moment for African football, the Confédération Africaine de Football (CAF) has announced a dramatic return to profitability, reporting a net profit of USD 9.48 million for the 2023–2024 financial year — the first in several years.
The revelation, made during the 47th CAF Ordinary General Assembly held in Kinshasa on Monday, underscores the success of President Dr. Patrice Motsepe’s bold turnaround strategy, launched in 2021 to restore CAF’s financial health and global standing.
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Once grappling with deficits, legal disputes, and declining confidence, CAF now boasts revenues of USD 166.42 million, fueled by renewed commercial partnerships, sponsorship growth, and strict fiscal discipline.
“This turnaround is not just about balancing books — it’s about building a sustainable future for African football,” Motsepe said, emphasizing that the gains would directly benefit clubs, players, and national associations.
A New Era of Investment
CAF’s renewed profitability has translated into record investments in competitions, prize money, and development initiatives. Expenditure priorities for the year include USD 81 million for prize money, USD 35 million for football development, and USD 19 million for tournament organization, signaling a clear focus on reinvesting in the game.
The confederation’s commercial success has also attracted major brands, with 16 active sponsorship and partnership agreements now driving CAF’s global positioning.
Prize Money Surge Across Competitions
The financial rebound has led to a windfall for African clubs and national teams:
CAF Champions League winners’ purse jumped 60% to USD 4 million, with total prize allocations up 41% to USD 17.6 million.
From 2025–26, all clubs reaching the Interclub Preliminary Rounds will each receive USD 100,000 in support.
The CAF Women’s Champions League winners will now earn USD 600,000 — a 52% increase, marking CAF’s strongest commitment yet to women’s football.
CHAN 2024 prize pool rose 32% to USD 10.5 million, with champions taking home USD 3.5 million — up 75%.
The CAF Super Cup winners’ reward surged 150% to USD 500,000.
The WAFCON winners, Nigeria, pocketed USD 1 million, double their previous haul.
At the AFCON Côte d’Ivoire 2023, the winners took USD 7 million, a 40% jump, with a total pool of USD 32 million.
Financial Discipline Meets Football Growth
CAF’s financial revival represents more than a balance-sheet victory — it signals a new era of accountability, transparency, and reinvestment in the continent’s most popular sport.
Motsepe’s strategy, centered on commercial revitalization and prudent management, appears to be paying off. With legal issues resolved, sponsorships surging, and development spending rising, CAF is repositioning itself as a self-sustaining global player rather than a dependent institution.
As African football continues its ascent on the world stage, CAF’s revival story is proving that with disciplined leadership and strategic investment, the “beautiful game” on the continent can also be a profitable one.
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